Redefining a Legacy

I led the project to refresh and standardize the brand’s image, beginning with an in-depth analysis of the existing visuals. The previous logo and branding, developed years ago, lacked consistency and didn't showcase the professionalism and warmth the clinic was known for.

My task was to create a cohesive and updated visual identity that embodied trust, expertise, and a friendly touch.

I developed a comprehensive brand identity manual that included a redesigned logo and an exclusive custom typeface, Grand Amigo, designed to be clean, friendly, and professional. This manual ensured all brand applications, from printed materials to digital content, maintained a unified look.

Beyond the logo, I created essential stationery such as vaccination booklets, folders, business cards, and clinical documentation. I also designed clear signage for both the clinic and store, ensuring a welcoming and navigable space for clients. Uniforms for staff and proposals for vehicle branding were part of the comprehensive rebranding strategy, reinforcing a consistent presence.

To enhance brand outreach, I worked on printed media designs for billboards, magazines, and newspapers. Additionally, I created digital content and social media assets, extending the refreshed brand identity into the online world.

This revitalized branding strengthened Grandes Compañeros' image, highlighting its dedication to pet health and care while ensuring a professional and approachable face for clients old and new.