Extract

The first phase was building a solid online presence. I designed and launched BeTransfer’s first online store, optimizing landing pages to attract new clients in key segments. With a targeted SEO strategy and campaigns on Google Ads and Meta Ads, we created a steady flow of traffic to the site. In a short time, we achieved a record-breaking sales volume for a new offering in a competitive market.

To establish long-term brand recognition, I crafted a comprehensive digital campaign leveraging social media and YouTube shorts videos. These campaigns not only elevated BeTransfer’s visibility but also captured the attention of customers across multiple industries in Mexico (which was our main goal). As part of these efforts, we created an introductory kit for companies and influencers to test our ink and experience its superior quality firsthand, building trust and product advocacy.

Additionally, I implemented targeted Google Ads search campaigns using carefully chosen keywords to quickly position the brand, even with a limited budget. We also executed display campaigns on YouTube and Instagram, using shorts and reels to promote the launch of our Exit ink line, which received an overwhelmingly positive response.

Beyond the campaigns, I aimed to ensure that every visual asset, from catalogs to social media content, reflected BeTransfer’s identity as a reliable and professional brand. To achieve this, I developed high-quality visual materials to support our sales teams.

Today, BeTransfer is more than just a name in the screen printing Mexican market—it’s a trusted and recognized option, a brand that connects with its audience and continues to grow. This project has been a testament to how a well-executed strategy can take an idea and turn it into a commercial success story.