Caltic Consultores is a trusted consulting firm offering solutions for businesses in different sectors. When I joined as Marketing Executive, my main goal was to grow the company's online presence and attract more clients in a competitive space.
Driving digital growth
In my first year, I led a full redesign of the company’s website, improving user experience and adding valuable content through blogs and dedicated landing pages. These changes, along with targeted campaigns on Google Ads and LinkedIn, drove 1,651% growth in our ad investment results and boosted digital sales by 40% annually.
One of my key successes was attracting top-quality leads. By using digital marketing and SEO strategies, we brought in major clients like Home Depot®, Lego® Mexico Operations, Banco de México, and Grupo México (mining). This helped position Caltic as a reliable consulting partner.
I focused on creating content and optimizing ads that captured leads effectively, leading to more business opportunities. With tools like Google Analytics and Search Console, I ensured our campaigns were performing well and delivering real results.
Collaborating with the Business Innovation team, I aligned marketing strategies with the company's goals to run more impactful campaigns.
My time at Caltic Consultores shows how creativity, data insights, and strategic planning can take a company’s digital presence to the next level, helping build brand visibility and bring in valuable clients.
