When I took on the challenge at Subli, I knew this was a unique opportunity: to build a marketing department from the ground up and carve out a new path for a brand with incredible potential in international markets.
Diagnosis
The mission was clear—not only to position Subli in the minds of its customers in the U.S., Honduras, and Mexico but to create an authentic connection that would drive both sales and recognition.
My first step was to dive deep into Subli's identity and what set it apart. With that foundation, I developed a comprehensive marketing plan that, while ambitious, aimed directly at results.
Working with a team of three that I handpicked and trained, we launched organic efforts and targeted digital campaigns on LinkedIn. Subli's visibility grew exponentially, and our reach extended to the international target market.
Soon, the website was reflecting this shift: clicks increased by 104% monthly, impressions skyrocketed by 72%, and our LinkedIn audience grew with genuine interest in Subli’s products and story.
From catalogs and presentations to visual content that supported the sales team, everything was crafted to convey the brand’s value and vision. Feedback from both new and loyal clients confirmed we were on the right path.
In every campaign, page, and graphic asset, Subli transformed into a recognized and respected brand, with a solid place in the market and a cohesive visual identity. Today, when I look back at what we achieved, I see more than just a marketing department: I see a story of growth, dedication, and tangible results that continue to build Subli’s future.
